Ontario Veggie Lovers Unite!




Our latest Edible Toronto ad is on the back cover of the fall issue now, be sure to grab a copy the next time you’re in the store. We hope the ad will encourage you to buy more veggies. We’ve also put together some wonderful vegetable recipes for you to try – these will help you get a little crazy in the kitchen, free your inhibitions and release you from the dull monotony of overcooked broccoli.




Did you know that there are 20,000 species of edible plants in the world yet fewer than 20 species provide 90% of our food?

According to the Canadian Produce Marketing Association, the top 10 vegetables sold in Canada are:
1. Tomatoes
2. Potatoes
3. Peppers
4. Bagged salad
5. Carrots
6. Onions
7. Mushrooms
8. Cucumbers
9. Lettuce
10. Broad leaf (such as broccoli and cabbage)




But some more unusual vegetables are also on the rise:
Ginger Root

The best thing is that you don’t have to compromise buying local to get your hands on more interesting varieties of vegetables like bok choy, romanesco, gai lan, radicchio or rapini. All are grown right here in Ontario.




A recent survey of Ontario families found that only one out of ten consumers is committed to incorporating vegetables in their family’s diet. Thirty-one per cent choose frozen vegetables, such as French fries, and half of respondents eat vegetables occasionally but not enthusiastically.




“The main challenge for average buyers is the perception that vegetable dishes are not easy to prepare,” said Yi, lead author of the study. “People also believe that healthy foods like vegetables are not very tasty. As a result, they don’t buy vegetables.”

In case you’re thinking along these same lines we urge you to look at the Veggie Sutra – just click the box on the right – to discover some amazing vegetable preparations that are not only easy but the end results are delicious and adventurous. With recipes like Kale Pecan Pesto, Paneer Kebabs, Okra Soup with Yogurt, Mexican Stuffed Breakfast Peppers, Bok Choy Salad and Edamame with Gremolata, you’ll soon drop that bag of frozen French fries.



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