The Heart & Soul of Fiesta Farms

Vito has been with Fiesta Farms for twenty-six years. He’s the man who helps you get your gro­ceries out to the car in blaz­ing sun and freez­ing rain. He’s the guy whistling “Tiko Tiko” and “Return to Me” when you walk up to grab a cart.

Everyone knows and loves Vito so much in fact that they demanded we write a trib­ute to him on this site.

Well, we’re more than happy to oblige. Here he is folks, in his own words–

Interview with Vito Caputo

How do you feel about the peo­ple who come to Fiesta Farms?

All the reg­u­lar cus­tomers know me and they are happy when they see me. They say “Vito, can you whis­tle a song for me?” They tell me I cheer them up.

Some ask for me on my days off. I just like to look after my cus­tomers and make sure they’re happy.

What changes have you seen in the types of gro­ceries peo­ple buy over the years?

People want Ontario food and the organic prod­ucts sell well. Lots of peo­ple buy organic now.

What are some of your favourite foods in the store?

Barbecue chicken from the deli, mor­tadella, salami, har­varti cheese, olives…

What about at home?

My wife’s roast chicken and gravy. I like apple pie for dessert but for Italian dessert — can­no­lis. We eat them after din­ner with espresso or capuc­cino. We had them just the other night at my mother’s. They are delicious.

When did you start to whistle?

I started whistling when I was five years old. I love to whis­tle songs for the cus­tomers. All my songs are in my mouth, some­times I don’t know what is going to come out. The kids love to hear Christmas music, but I also do Frank Sinatra, Dean Martin, you name it.

Has your whistling tal­ent ever been recognized?

My wife and I went to Barbados for our hon­ey­moon and the hotel had a tal­ent show. All sorts of peo­ple with dif­fer­ent tal­ents got up. Some singing, some danc­ing. I was the last one to go up and I whis­tled some South American music. They loved it so much I per­formed it twice and I won first prize.

After peo­ple would come over to me when I was at the pool and ask me to whis­tle and take my picture.

Thank you Vito, for shar­ing your won­der­ful gift for music with every­one you meet, you cer­tainly do cheer us up.

Do you have your own Vito story? A favourite song per­haps? Please let us know in the com­ments section:

Vito always asks how I am” John Corbett from Facebook

Vito is Fiesta Farms. Welcoming, car­ing, helpful.…so many words I could use.” Debby Nunes from Facebook

He always lends a hand when I’m shlep­ping boxes of magazines/food. Everyone LOVES Vito!” @edibleTORONTO from Twitter

Vito is how we know it’s a proper clas­sic gro­cery store and not a chain. He is com­mit­ment to the small things and this changes every­thing. He is a spir­i­tual war­rior.” Erika Schweizenheimer from Facebook

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  • kath­leen

    When Vito went in for surgery a cou­ple of years back, cus­tomers really missed him. The front of the store just didn’t look the same. Vito is gra­cious, hard­work­ing and always help­ful. He looks out for cus­tomers and always asks for other fam­ily mem­bers. It’s the type of cus­tomer ser­vice that is so rare these days! It’s the type of ser­vice that makes shop­ping at Fiesta Farms unique!

  • Joan Mortin

    he’s one of a kind!

  • rita­coelho

    vito is the most won­der­ful and car­ing per­son i have ever had the plea­sure to meet. thanks to fiesta for hav­ing such a won­der­ful employee

  • http://www.hypenotic.com/ Barry A. Martin

    Vito was so excited to be pro­filed, he asked me about it for weeks. Thanks Ivy for mak­ing it hap­pen. All I have to do now is frame it, as promised (to Vito)

  • Eric Parker

    Hey Vito, always great to see and hear you out in front of Fiesta — I notice when you’re not there

  • cather­ine currie

    Vito makes me feel like I am part of a com­mu­nity when I shop at Fiesta Farms. He is always warm, wel­com­ing, and notices if I haven’t been around for a few weeks. I always leave the store with a smile when Vito is there.

  • Fiesta Shopper

    Vito is great. I sure hope that his wages reflect his efforts and con­tri­bu­tions to the con­tin­ued suc­cess of Fiesta Farms.

  • http://www.valeriechrysdale.com/ Valerie Chrysdale

    Vito is sim­ply terrific…he always helps me with my bags! I totally agree with Erika…Vito per­son­al­izes the shop­ping expe­ri­ence in ways the chains could never do. Thanks Vito for sim­ply being you.

  • http://www.valeriechrysdale.com/ Valerie Chrysdale

    Vito is sim­ply terrific…he always helps me with my bags! I totally agree with Erika, see­ing Vito every time I shop makes it feel like a true community…the chains could never com­pete. Way to go Vito…you are truly appreciated!

  • http://www.valeriechrysdale.com/ Valerie Chrysdale

    Vito is sim­ply terrific…he always helps me with my bags! I totally agree with Erika, see­ing Vito every time I shop makes it feel like a true community…the chains could never com­pete. Way to go Vito…you are truly appreciated!

  • Dianna Fleming

    I always know I’m in the right store when I hear some­one whistling opera. Vito is always most help­ful and cour­te­ous. Fiesta Farms is my favourite Toronto gro­cery store and Vito is Fiesta Farms.

  • Peter Bozzo

    Vito, you are a com­pli­ment to the Fiesta Farms fam­ily. A real plea­sure to talk to.

    I’ve known you 25 years and you are always smil­ing ! I wish you and your fam­ily great health.

    Respectfully, Peter