The Heart & Soul of Fiesta Farms

Vito has been with Fiesta Farms for twenty-six years. He’s the man who helps you get your gro­ceries out to the car in blaz­ing sun and freez­ing rain. He’s the guy whistling “Tiko Tiko” and “Return to Me” when you walk up to grab a cart.

Everyone knows and loves Vito so much in fact that they demanded we write a trib­ute to him on this site.

Well, we’re more than happy to oblige. Here he is folks, in his own words–

Interview with Vito Caputo

How do you feel about the peo­ple who come to Fiesta Farms?

All the reg­u­lar cus­tomers know me and they are happy when they see me. They say “Vito, can you whis­tle a song for me?” They tell me I cheer them up.

Some ask for me on my days off. I just like to look after my cus­tomers and make sure they’re happy.

What changes have you seen in the types of gro­ceries peo­ple buy over the years?

People want Ontario food and the organic prod­ucts sell well. Lots of peo­ple buy organic now.

What are some of your favourite foods in the store?

Barbecue chicken from the deli, mor­tadella, salami, har­varti cheese, olives…

What about at home?

My wife’s roast chicken and gravy. I like apple pie for dessert but for Italian dessert — can­no­lis. We eat them after din­ner with espresso or capuc­cino. We had them just the other night at my mother’s. They are delicious.

When did you start to whistle?

I started whistling when I was five years old. I love to whis­tle songs for the cus­tomers. All my songs are in my mouth, some­times I don’t know what is going to come out. The kids love to hear Christmas music, but I also do Frank Sinatra, Dean Martin, you name it.

Has your whistling tal­ent ever been recognized?

My wife and I went to Barbados for our hon­ey­moon and the hotel had a tal­ent show. All sorts of peo­ple with dif­fer­ent tal­ents got up. Some singing, some danc­ing. I was the last one to go up and I whis­tled some South American music. They loved it so much I per­formed it twice and I won first prize.

After peo­ple would come over to me when I was at the pool and ask me to whis­tle and take my picture.

Thank you Vito, for shar­ing your won­der­ful gift for music with every­one you meet, you cer­tainly do cheer us up.

Do you have your own Vito story? A favourite song per­haps? Please let us know in the com­ments section:

Vito always asks how I am” John Corbett from Facebook

Vito is Fiesta Farms. Welcoming, car­ing, helpful.…so many words I could use.” Debby Nunes from Facebook

He always lends a hand when I’m shlep­ping boxes of magazines/food. Everyone LOVES Vito!” @edibleTORONTO from Twitter

Vito is how we know it’s a proper clas­sic gro­cery store and not a chain. He is com­mit­ment to the small things and this changes every­thing. He is a spir­i­tual war­rior.” Erika Schweizenheimer from Facebook

Related posts:

  1. The Heart & Soul of Fiesta Farms
  2. The New Farm at Fiesta Farms
  3. SpudLove
  4. When a Potato Steals Your Heart


  • Peter Bozzo
    Vito, you are a compliment to the Fiesta Farms family. A real pleasure to talk to.

    I've known you 25 years and you are always smiling ! I wish you and your family great health.

    Respectfully, Peter
  • Dianna Fleming
    I always know I'm in the right store when I hear someone whistling opera. Vito is always most helpful and courteous. Fiesta Farms is my favourite Toronto grocery store and Vito is Fiesta Farms.
  • Vito is simply terrific...he always helps me with my bags! I totally agree with Erika, seeing Vito every time I shop makes it feel like a true community...the chains could never compete. Way to go Vito...you are truly appreciated!
  • Vito is simply terrific...he always helps me with my bags! I totally agree with Erika, seeing Vito every time I shop makes it feel like a true community...the chains could never compete. Way to go Vito...you are truly appreciated!
  • Vito is simply terrific...he always helps me with my bags! I totally agree with Erika...Vito personalizes the shopping experience in ways the chains could never do. Thanks Vito for simply being you.
  • Fiesta Shopper
    Vito is great. I sure hope that his wages reflect his efforts and contributions to the continued success of Fiesta Farms.
  • catherine currie
    Vito makes me feel like I am part of a community when I shop at Fiesta Farms. He is always warm, welcoming, and notices if I haven't been around for a few weeks. I always leave the store with a smile when Vito is there.
  • Eric Parker
    Hey Vito, always great to see and hear you out in front of Fiesta - I notice when you're not there
  • Vito was so excited to be profiled, he asked me about it for weeks. Thanks Ivy for making it happen. All I have to do now is frame it, as promised (to Vito)
  • ritacoelho
    vito is the most wonderful and caring person i have ever had the pleasure to meet. thanks to fiesta for having such a wonderful employee
  • Joan Mortin
    he's one of a kind!
  • kathleen
    When Vito went in for surgery a couple of years back, customers really missed him. The front of the store just didn't look the same. Vito is gracious, hardworking and always helpful. He looks out for customers and always asks for other family members. It's the type of customer service that is so rare these days! It's the type of service that makes shopping at Fiesta Farms unique!
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