Fiesta Farms has a new Mayor! Didn’t know that our lit­tle gro­cery store had an offi­cial head of state?

If this notion is con­fus­ing to you, you might not be using Foursquare. Foursquare is a free  GPS based ser­vice you can access on your iphone, black­berry or smart­phone. It’s under a year old in Toronto, so don’t feel like a newbie.

Once you sign up for a Foursquare account, you can use your mobile device to “check in” at var­i­ous loca­tions across the city and share your local trav­els + tips with your online net­work of friends.

If a per­son checks in more than any­one else over a period of 60 days, they are crowned the “Mayor” of that loca­tion. And that’s exactly what hap­pened when Andrea Chiu last checked in at Fiesta Farms. Andrea runs a food blog and pod­cast at Tongue + Cheek and is a loyal Fiesta Farms customer.

Not only did her loy­alty get her the Mayorship on Foursquare, but  the staff of Fiesta Farms were proud to fete her as well.

Foursquare does more than make you look busy and well-travelled. So how can you use Foursquare at your favourite gro­cery store? Using Foursquare at Fiesta Farms will allow you to share tips with your net­work. Here are a few ideas how:

• Tell your net­work about a favourite prod­uct you found on our shelves
• Know we’ve got the best deal on some­thing? Let your friends know too (that’s what friends are for)
• Is there one aisle not to be missed?
• Shout out to your favourite Fiesta Farms employee who makes your visit brighter
• Recommend another stop in the neighbourhood

Foursquare curi­ous? Here are a few resources to check out before you check in. Have a peek at Getting Started with Foursquare for Dummies and Mashable’s tips for get­ting the most out of Foursquare.