We sell things peo­ple need. Food, bev­er­ages, clean­ing sup­plies. But most Fiesta cus­tomers get more from their vis­its than a ticked off shop­ping list. They get a chance to vote for what mat­ters to them with their dollars.

Over time, we’ve devel­oped rela­tion­ships with a range of folks for whom food mat­ters on per­sonal, polit­i­cal, cul­tural, artis­tic and arti­sanal lev­els. And we’re good with that.

We’re a family-run busi­ness in a pro­gres­sive, mul­ti­cul­tural city cen­tre and we part­ner with pro­duc­ers to stock what peo­ple are inter­ested in buying.

What are peo­ple inter­ested in buy­ing these days?

People are buy­ing stuff that was pro­duced and or cre­ated in Ontario. But also those unique reminders of where we came from. They’re buy­ing organic. They’re buy­ing new and old fash­ioned cuts of meats, and indeed, meat prod­ucts you’d expect to find at spe­cialty shops. They’re buy­ing inno­v­a­tive offer­ings from local entre­pre­neurs and they’re buy­ing more eco-friendly clean­ing products.

People also buy less healthy nos­tal­gic favourites, and the sta­ples they need to run their lives. We stock the brands you’ll find at super­mar­ket chains, but we also make it eas­ier to make bet­ter choices in every aisle and on every shelf.

We do this by part­ner­ing with Organizations like Local Food Plus. We’re com­mit­ted to stock­ing a range of LFP Certified Local Sustainable items and let­ting our cus­tomers know about them because we believe in build­ing com­mu­nity and local sus­tain­able food sys­tems, and that LFP can make it eas­ier to do.

We do it by part­ner­ing with impor­tant orga­ni­za­tions like The Stop and The New Farm on our Grow for The Stop initiative.

We do it by sup­port­ing entre­pre­neurs because evo­lu­tion and inno­va­tion are as impor­tant Food Matters as his­tory and culture.

And we’re going to keep on find­ing ways to help you cel­e­brate the many ways in which food mat­ters to us all.