Posts Tagged ‘ginger ale’

A New Ginger Ale On The Scene

OD-AH995_Ginger_DV_20110621231943   Often people get hooked into buying the most popular brand because they got lured by a great advertising campaign, or a catchy jingle, or because their favourite movie star endorses it. And once hooked, it is hard to switch allegiances; better the devil you know than the one you don’t. We become owned by a name brand, we reach over a label we don’t recognize for old faithful. Take carbonated drinks as an example. Multi-million dollar campaigns in the seventies and eighties pitted Coke against Pepsi in “blind” taste tests, the theory being that if people judged a product without bias they would purchase the one that tasted better. Getting people branded is a lot easier than getting them to change their minds. Continue »