Fiesta Farms:
One Store. One Family. One Big Community.

Fiesta Farms might be Toronto’s largest independently owned grocery store and garden centre. Meaning we only have one store. But it’s a big one.

We carry the range you’d expect from a chain, but being independent means we get to decide what’s on our shelves.

Who makes it. Where it comes from. What’s in it. How it fits into the local economy. That kind of thing.

And we’re pretty choosy. Have been for nearly 40 years.

Our founder, Joe Virgona, knew the grocery business in his bones.

He started at 14 as a stockboy and worked his way up, one crate at a time. Joe believed that being choosy was good for customers, and that giving people what they actually wanted was good business. Win/win.

As it turns out, food matters—for a lot of reasons.

Today, Joe’s kids, Dino and Tracey, carry on that legacy with a savvy team behind them. Together, they’ve kept the spirit, service, and selection alive—and then some.

Food matters

People come to Fiesta Farms for local produce and imported reminders of home. For organic everything. For old-school and new-fangled cuts of meat. For Ontario-made pickles, eco-friendly cleaners, and that one hot sauce their uncle can’t live without.

They also grab childhood favourites, weeknight shortcuts, and the brands you’ll find in the big stores. We just make it easier to make better choices—in every aisle, on every shelf.

From the beginning, we’ve backed Ontario farmers and food producers, championed organic and sustainable practices, and stocked our shelves to reflect Toronto’s incredible mix of tastes, cultures, and cravings. Long before “local,” “organic,” or “artisanal” were trends, they were ideas our customers brought us—ideas that just made sense.

Walk through the aisles and you’ll find options whether you’re vegan, gluten-free, keto-curious, culturally specific, or just picky (in the best way). Stick around, and you’ll start to recognize the faces—many of our staff have been here for decades. They know their stuff, and they love helping people find theirs.

Long story short?

We’re just one grocery store. But we care—about what we stock, how we operate, the people who shop here, and the community we’re proud to be part of.

— See you in the aisles.